Decentralized Masters was founded in 2022 during a period of rapid expansion in decentralized finance markets. The company was formally incorporated as an LLC and established its headquarters in the United Arab Emirates, positioning itself strategically in a jurisdiction recognized for financial innovation and digital adoption.
The founders, Tan Gera and Salim Elhila, brought distinct but complementary expertise. Tan Gera, a CFA charterholder with a background in financial markets and investment banking, sought to merge institutional portfolio management principles with digital assets. Salim Elhila, an AI strategist and entrepreneur, had previously built successful Web2 and Web3 ventures generating over $100 million in sales. Together, they aimed to design an education platform capable of bridging traditional finance principles with DeFi opportunities.
Since its launch, Decentralized Masters has expanded to a staff of 120 full-time professionals, including analysts, mentors, and technical experts. By 2025, it reported more than 4,000 verified members and a combined community net worth exceeding $4 billion, as highlighted in corporate communications and industry profiles.
Tan Gera, CFA, is a finance professional and entrepreneur recognized for bringing institutional-grade portfolio strategies to the digital asset world. Educated across multiple continents and fluent in four languages, Tan worked in global investment banking before co-founding Decentralized Masters. He is a contributor to Nasdaq and other financial publications, where he discusses trends in digital assets, portfolio management, and long-term wealth resilience.
Tan has described his transition from traditional finance into DeFi as an intentional pivot away from legacy systems he saw as outdated and exclusionary. Through Decentralized Masters, he advocates for financial sovereignty and self-managed portfolio construction using tokenized assets.
Salim Elhila is a serial entrepreneur, engineer, and AI strategist. He has founded and scaled multiple ventures, collectively generating more than $100 million in revenue. With a background in mathematical modeling and artificial intelligence, Salim has Decentralized Masters about applied his expertise to both business growth and decentralized finance innovation.
Salim’s role at Decentralized Masters emphasizes product innovation, analytics, and the integration of AI into financial education amd investment strategies. His insights have been published in outlets such as Business Insider, IBTimes, and Authority Magazine, where he has written on corporate culture, innovation, and the application of AI in financial ecosystems.
Together, Tan and Salim serve as the public faces of the company, with active presences on LinkedIn, Twitter/X, Instagram, and other platforms. Both are frequently cited in media under searches such as Decentralized Masters Founders, Tan Gera Decentralized Masters, and Salim Elhila Decentralized Masters.